Tuesday, November 20, 2007

Tips For Holiday 2007

While researching Holiday Promotion Tips The Shop.org/BizRate Research eHoliday Mood Study found this worked best:

  1. Free Shipping
  2. Dollars and % Off
  3. Emails to House List
  4. Site Effective-Gift Ideas
  5. Featured Items
  6. Customer Reviews
  7. Shipping Guarantees
Customer Reviews are key to future word of mouth advertising. Customers value customer reviews more than featured sale items. Key Values by Customer:
  1. Early Discounts
  2. Better Selection
  3. Faster Delivery
  4. Consumer Reviews Valued
One last note from shop.org eHoliday: TIPS FOR HOLIDAY 2007
"Remember that the bar is being set higher every holiday season-in 2006, a whopping 98% of consumers surveyed expressed satisfaction with their online buying experiences. So be good, for goodness sake!"

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